For the launch of the TV series The Politician in Italy, Netflix has chosen two exceptional testimonials: Guglielmo Scilla and Aurora Ramazzotti. The two influencers told stories of Instagram on how to become popular by exploiting social media, scandals and a good deal of cunning. The activity was also broadcast on Mediaset TV channels. The participation of Aurora Ramazzotti and Guglielmo Scilla was overseen by Red Carpet.