Goleador presented the new “Tricolor” candy in the colors white red and green with cherry, lemon and red fruit flavors, available in a cup-shaped pack. To communicate the news, a campaign to celebrate the passion of Italians for the Tricolor, a symbol of the pride of a nation that knows how to be united to achieve the goal. The digital project featured the Lazio and National team player Ciro Immobile with a team of young Youtubers and TikTokers such as Zoe Massenti, Jason Galliani, Folza and Jack Canevali loved by Generation Z. From 12 June, a significant date for Italian and international football in this very special year, the #welovetricolor challenge was launched on TikTok.