Red Carpet, in collaboration with Wavemaker, identified and hired Francesco Arca, Filippo Bisciglia, Eleonoire Casalegno, Salvatore Esposito and Melissa Satta for the Peroni – Terzo Tempo project.

On the occasion of the recently concluded European Football Championship, the 5 talents participated in live Instagram broadcasts before and after the match of the Italian National Football Team, conducted by Furio and Giorgio of Trio Medusa and Danilo Da Fiumicino on Peroni’s official Ig profile. Each Talent, moreover, published on their social profiles sets of Instagram stories, with the aim of pushing their followers to participate in the live shows.

Based on the claim “if it unites us, it’s Peroni”, the social campaign focused on supporting the Italian National Football Team together, putting aside all differences.