Zespri’s kiwis took center stage at the Taste Festival in Rome, July 6-10 at the Foro Italico. The event featured compelling showcooking and healthy kiwi recipes. Red Carpet was commissioned to activate on-the-ground influencers related to the healthy and fitness world.
The talents selected for the activity were Juliana Moreira and Massimiliano Rosolino. The activity was also conveyed on the talents’ social profiles through Instagram content.
Finally, RedCarpet engaged talent Ludovica Gargari for social activations for brand awareness.