IT Cosmetics, an American brand of innovative make-up owned by the beauty giant L’Oréal, has landed in Italy. Katia Follesa was chosen as the Italian brand ambassador. In fact, she will be the protagonist of a series of digital contents dedicated to IT Cosmetics products. The presenter also participated in the launch event of the brand announcing the collaboration to her fans through some nice IG Stories. To manage the Red Carpet campaign in collaboration with the Notoria Lab agency.