Red Carpet has collaborated with Itaca Comunicazione for the selection of the talents for the new national and international ADV campaign of the Sicilian Region “See Sicily”, finalized to the promotion of tourism in the territory. Red Carpet has identified four Sicilian personalities as testimonials for the promotional videos of the Region: Eleonora Abbagnato, Colapesce and Dimartino, Nicole Grimaudo and Carlotta Ferlito. The commercials have been shot in places strongly representative of the Sicilian essence and realized to relaunch tourism in the island after the health emergency.

The cross-media campaign has been on air since June 6 and includes the main Italian television networks (RAI, Mediaset, Sky, Discovery, TV2000 and LA7), out-of-home in many cities of the country and tabular advertising in national and international newspapers.