Kicking off today is “Sounds Wonderful”, the new challenge dedicated to emerging talents in contemporary music organized by Innocean Italy in collaboration with Kia Italia and promoted on the occasion of the pre-launch of the new Kia Niro, the flagship car of the second generation of hybrid, plug-in hybrid and 100% electric cars.

Special guest Mahmood, whose presence was proposed and managed by Red Carpet and Tulipani S.r.l. and who will guide the young participants on a path of artistic and professional growth. Up for grabs for the new promise of Italian music, the one among the three previously selected who will have shown the best progress, is the chance to perform in front of thousands of people by opening Mahmood’s own concert scheduled for July 9 at Brescia’s Campo di Marte Arena.

Eclectic and creative, Mahmood will be joined in “Sounds Wonderful” by Michelangelo, Blanco’s established songwriter and official producer, and Arashi, an internationally renowned songwriter.

“I am delighted to collaborate on Sounds Wonderful – says Mahmood, a project of Kia that supports the talent of young emerging musicians. It is an issue to which I am very sensitive and to which I also pay great attention in my artistic journey.”

“Sounds Wonderful” will kick off the car’s pre-launch campaign during June and July, a period in which it will already be possible to test drive and order the first cars available for the Italian market.

The video presentation of the project is available at the following link: https://www.kia.com/it/tutto-su-kia/iniziative-speciali/sounds-wonderful

The same link will be followed in the coming weeks by subsequent installments, until we get to find out who will have won the dream of taking the stage in Brescia to open Mahmood’s concert.