09 Sep 2020

Sony Pictures italia’s Jumanji – The Next Level campaign wins the Touchpoint Awards

The Jumanji -The Next Level digital communication campaign wins the Touchpoint Awards // Engagement as the best influencer marketing campaign. The announcement of the winners of the competition, among the most important in Italy in the field of digital communication, took place on Thursday 2 July in Milan during the award ceremony in which the main exponents of the Italian digital communication industry were present. Chiara Remine, Fuse / OMD project manager, received the award. Red Carpet identified Alessandro Borghese, Diletta Leotta, Cristiano Malgioglio and Martin Castrogiovanni as the ideal Talents for the promotion of the film and, in synergy with FUSE and Sony Pictures, conceived, developed and produced all the contents of the campaign. The protagonists of the campaign magically entered the “social” world of the other, thus emphasizing the concept of the film. The Touchpoint Awards // Engagement are the recognition dedicated to the best projects in the areas of PR, Digital, Live Communication, Experience Design, Branded Entertainment, Promo, Employer branding and Internal Communication, Loyalty and Influencer Marketing. The Award rewards the ability to engage and the most effective use of the different touchpoints with a focus on all activities aimed at guiding the loyalty, growth and participation of the target audience. Here the video of the project! Good vision!

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