Red Carpet supported the Ferrero brand for the social amplification of the Nutella Whit Love campaign. With the aim of communicating the Nutella Christmas contest in a fresh and effective way, aimed at winning a branded Christmas sweater, we proposed and hired Willwoosh. The activity was conveyed on the talent’s social profiles, through a video post, a photo post and 4 Ig stories; The Ig stories were sponsored by the customer.