The magic of Christmas comes to life in Milan with Chupa Chups: the lollipop brand most loved by young and old alike is sponsoring “A Christmas Magic”, the indoor Christmas park in Milan at Allianz MiCo from December 7, 2023 to January 7, 2024. In the more than 20,000 square meters, including indoor and outdoor spaces, you will be able to immerse yourself in an enchanted and evocative experience, with attractions for all ages: a forest of light and laser games, tunnels of mirrors, and a spectacular ice skating rink that will run through the entire space of the village, and will give the feeling of skating on a real river.

Red Carpet is partnering with Vivo Concerti in the search for sponsors for the Christmas Magic event, supporting Chupa Chups in brand integration activities as part of the event.

Many activities are planned in “A Christmas Magic”, a microcosm a stone’s throw from City Life, where fun will really take center stage. Chupa Chups has set up a colorful Christmas tree with a very special format, which will bring color and cheer to different areas of the park!

And more activities all signed by Chupa Chups, such as The Elf Workshops, where all children will be able to give free rein to their imagination and the Epiphany Workshop, where it will be possible to create and customize their own stocking!

Chupa Chups will also offer a moment of real magic, with performances by a magician who will delight guests throughout the event. To top it all off, there will also be a booth, where tasty Chupa Chups and Fruittella products will be available for purchase, to make Christmas and the Holidays even more gluttonous.

Coordination and creative support to ground the project in all phases of the activity was handled by Selection Communication & Design, in-house agency of Gruppo Perfetti Van Melle.