Red Carpet is a communication and marketing agency that generates valuable experiences and relations between the brands and their targets.
Through innovative solutions and with a cross-media and cross-channel vision, Red Carpet provides marketing activities, strategies to increase brand awareness, products placement and sponsorships.
Furthermore, Red Carpet is the prime point of contact to engage influencers in celebrity endorsement activities, as an adv and communication tools.

Red Carpet is an agency that organizes events following the whole process: from creating the concept to the development of the setting-up, the production of the material and the management of the event operations.
To complete, Red Capet provides the presence of special guests, in accordance with the clients’ needs.

Red Carpet has managed more than 300 participations of VIP guests in more than 100 top shows: from sports champions, to international movie stars, from TV beloved icons, to the protagonists of the fashion system.
We’ve become the reliable and expert mediator between the needs of the entertainment business and the celebrities.

Red Carpet plays a key role between the editorial requirements of the production company and the VIPs, taking care of all activities connected:

– Proposal
– Casting
– Legal
– Logistics

Red Carpet is the point of reference for VIP casting selection for the main Italian TV shows, among which top performer Maria de Filippi’s “C’è posta per te” and “Amici”, taking care of all activities concerning the management of the guest and coordinating the editorial needs of the production company and the guest’s ones.

With the support of a team of expert professionals, Red Carpet produces TV formats tailor-made for your Company, inspired by your brand, according to the standard of the main broadcasters.
The idea, developed together with the client and enriched – whenever suitable – with special guests, becomes a turn-key product, ready for TX.
Every project is conceived within a cross-media strategy, suitable for all platforms, digital included.

Red Carpet designs new communication strategies for its clients and takes care of web and digital projects in all their components:

– Cross-media and interactive content productions (on-line ads, viral videos, web series, fillers…);
– Application projects, games and sweepstakes;
– Development of celebrity endos through the social media profiles of famous people;
– Creation of engagement strategies to generate a direct connection between brands and relevant target, to ignite spontaneous dynamics to go viral;
– Management of ADV campaigns and viral marketing on main social networks.