Red Carpet oversaw the social media campaign for the rebranding of the popular soccer video game FIFA, which from this year will be called EA SPORTS FC.

The campaign involves social communities linked to the profiles “Chronache di Spogliatoio“, “Gli Autogol” and “Outpump“.

Red Carpet has been chosen by U.S. video game giant Electronic Arts (EA) to accompany the company on the rebranding journey of the hugely popular football video game FIFA, which will change its name to EA SPORTS FC from the next edition.

Posts, stories and articles the declinations of branded content that were conveyed to facilitate the rebranding process.