Red Carpet has created and developed the campaign for the social promotion of the film “Jumanji – the next level”, at the cinema from 25 December 2019. Red Carpet team has identified Diletta Leotta, Cristiano Malgioglio, Alessandro Borghese and Martin Castrogiovanni as the ideal protagonists.
The talents were divided into two couples (Castrogiovanni / Malgioglio and Leotta / Borghese) to give life to #jumanjichallenge, in which the talents exchanged social profiles, entering one into the world of the other. Each talent have published two video posts, one photo post and four Ig stories on his social profile with an ironic mood.
Two days before the release date of the film, they published, on their social profiles, a photomontage of movie poster with their four faces.