glo, BAT Italia’s flagship brand for tobacco-heated devices, was Main Partner of Red Valley Festival 2023, the electronic, pop and rap music festival born in Sardinia in 2015 that has established itself over the years as one of the most important in Italy.

In the heart of the city of Olbia, four exciting evenings took place from August 12 to 15, featuring leading artists from the Italian and international music scene.

Red Carpet supported glo in sponsoring the event by managing the brand’s presence within the main touchpoints of the event, from the stage to the dedicated areas: the stage and glo VIP Lounge were completely branded, while a glo corner welcomed the audience by accompanying them to the space used for testing and purchasing the new glo product “Hyper Air.”

In addition, the song “AIR” by Dardust, Lazza and Noemi, which was created as part of the glo for music project in which Red Carpet played a leading role by taking care of the engagement and management of talent for the creation and promotion of the song, was also broadcast live at the Red Valley Festival involving an audience of over one hundred thousand viewers.