Red Carpet supported Microsoft for the social amplification of the “Original By Design” campaign to mark the launch of the new Surface Pro 8.

The goal of the campaign is to show the intrinsic relationship between people’s inspiration, attitude and desire to create something “original” through the opportunities provided by innovation and technology. Simply put: Original by design.

Microsoft Surface selected sports as the perfect playground to develop the video project in Italy, and Red Carpet proposed and engaged as an exceptional testimonial the Italian basketball player, Marco Belinelli, former NBA champion and currently captain of the Virtus Segafredo Bologna team.

Set inside the evocative Virtus Segafredo Arena, the video Original by Marco Belinelli, is a combination of the champion’s story of successes and professional challenges and impactful visuals, orchestrated through the pressing rhythm of music, sound effects and close-ups.

The basketball player, on the occasion of the launch, also shared original content on his official social accounts.