Philips Sonicare’s poster campaign ‘Make the right choice’ is on air, inviting users to take care of their oral hygiene, in a bold and disruptive way. The activity aims to make the public think about their daily routines related to oral hygiene and how Philips Sonicare can be the right ally.
The campaign planned by OMD – media agency of Omnicom Media Group – on IGPDecaux facilities, includes a major planning on the out of home channel.
Started on September 19 with the full customization of the Sirietto streetcar on the main lines in downtown Milan, it reaches its climax with a 3D DOOH video of Via Dante, whose creativity was curated by Red Carpet.
Thanks to the three-dimensional billboard, live from October 1 to 15, Philips Sonicare is the first company in its category to leverage digital out of home 3D in Italy to transport citizens, in an even more impactful way, into the world of oral care.