24 May 2023

POLAROID EYEWEAR ARRIVES IN SWEDEN WITH OMD, FUSE ITALIA, FUSE NORWAY AND RED CARPET

Polaroid Eyewear, a Safilo Group brand, will be present in Stockholm from May 22 to June 4, 2023 with a 3D digital out of home campaign aimed at increasing brand awareness in the Swedish territory, presenting the new Spring Summer 2023 Collection.

Thanks to two screens installed in the city center, in the strategic locations of Sergels Torg and Stureplan, it will be possible to fully experience the meaning of “Enjoy a World of Colors”, the brand’s claim, through original creativity designed to best express the values of Polaroid Eyewear.

The strategy, coordinated by FUSE Italia – a unit of the OMG group specialized in branded entertainment – includes a spectacular 3D Digital OOH project, which allows the brand to tell its pop nature and at the same time capture the passerby with games of shapes and colors: two sunglasses from the new SS23 collection appear in giant versionie coming out of the screen in a world full of colors in perfect Polaroid Eyewear spirit.

Red Carpet and REEF Studios handled the production of the video material.