Red Carpet, the company specializing in brand integration and celebrity endorsement of the ILBE Group, joins OBE – Osservatorio Branded Entertainment, the Association that studies and promotes the diffusion on the Italian market of branded entertainment as a strategic lever for integrated brand communication.

Founded by Ellida Bronzetti (CEO) and Fabrizio Carratù, Red Carpet is a marketing agency & production company experienced in branded entertainment projects built around celebrities for which it takes care of all phases, from strategy to content creation to production.

With experience in managing national and international guests for different media, a focus on targeted brand integration, digital campaign and influencer marketing strategies, and established relationships with broadcasters, production companies, management and artists, Red Carpet creates projects that tell unique and memorable stories for all platforms.