Red Carpet has selected and hired the international star James Blunt for the brand integration project “The Unbreakable” by Rai Pubblicità. The artist was the protagonist of the event that took place at the Stadio dei Marmi in Rome on 22 July 2021, on the occasion of the Olympic flame lighting. The event, organized and produced by Rai Pubblicità in partnership with Toyota, official partner of the Tokyo 2020 Olympic and Paralympic Games, was broadcast on Rai1 and RaiPlay on 22 July immediately after the Tg1 news, and the next day on Rai2.

The British singer-songwriter accompanied an unprecedented and emotional monologue done by five Olympic champions who partecipate in the cross-media project “The Unbreakable”, born from an original format of The&Partnership: Bebe Vio, Arianna Fontana, Clemente Russo, Vanessa Ferrari, Francesca Piccinini, people out of the ordinary who have faced and overcome, with courage, physical or emotional challenges, and who, in the face of failure or adversity, have reborned stronger than before.