• Federico Cecchin, Federico Ferrero, Otto Climan, Caffè Design and Andrea Pirillo narrate the Stellantis Group brands;
• Content was directed by Claudio Ammendola while production is by Red Carpet.

Five professional tiktokers, Claudio Ammendola’s direction and Red Carpet’s production: these are the coordinates of the Stellantis Group’s new 2023 campaign, designed to sponsor new car models on the social most loved by young people.

Told by tiktokers Federico Cecchin, Federico Ferrero, Otto Climan, Caffè Design and Andrea Pirillo, the Alfa Romeo Tonale Plug-In Hybrid Q4, Nuova Giulia, Nuovo Stelvio, Peugeot 308 and the new Peugeot 408 models are the absolute protagonists of the 14 videos produced by Red Carpet that have been and will be published, between April, May and June 2023 on the tiktokers’ personal profiles.

Dynamic and innovative, the campaign is designed to highlight the features of the individual models while addressing a new segment of potential fans.