Red Carpet won the Best Integrated Digital Campaign Award in the “Varie” category at the NC Digital Awards 2023.

Red Carpet supported glo™ in promoting the new glo™ “HYPER AIR”, providing celebrity management and content creation services. The project included the involvement of the likes of Dardust, Lazza and Noemi and the creation of a cross-media format aimed at enhancing the new product on social media.

The format, “glo™ for music”, led to the creation of an unreleased song in line with the brand’s concept, named “AIR”, which depopulated on the brand’s digital properties.

The unreleased song exclusively for glo™ was presented during live events organized by the brand to celebrate the launch of the new device in the cities of Rome, Milan, Naples, and Palermo. The song was also broadcast live at the Red Valley Festival involving an audience of over one hundred thousand spectators.

Collecting the award were Davide Erra, Manuela Nunnari, and Valeria D’Amato.