Red Carpet | "GLO FOR MUSIC" TRIONFA AGLI NC DIGITAL AWARDS

Adv

20 Oct 2023

“GLO FOR MUSIC” TRIONFA AGLI NC DIGITAL AWARDS

Red Carpet si è aggiudicata il Premio per la Migliore Campagna Digitale Integrata nella categoria “Varie” agli NC Digital Awards 2023.

Red Carpet ha supportato glo™ nella promozione del nuovo glo™ “HYPER AIR”, fornendo servizi di celebrity management e content creation. Il progetto ha previsto il coinvolgimento di artisti del calibro di Dardust, Lazza e Noemi e l’ideazione di un format crossmediale volto a valorizzare il nuovo prodotto sui social.

Il format “glo™ for music” ha portato all’ideazione di un brano inedito in linea con il concept del brand, battezzato “AIR” che proprio ha spopolato sulle properties digital del brand.

Il brano inedito in esclusiva per glo™ è stato presentato durante eventi live organizzati dal brand per celebrare il lancio del nuovo device nelle città di Roma, Milano, Napoli, e Palermo. Il brano è stato inoltre trasmesso live al Red Valley Festival coinvolgendo un pubblico di oltre centomila spettatori.

Ritirano il premio Davide Erra, Manuela Nunnari e Valeria D’Amato.

clients

Glo

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